Filed under: Europe, Plants/Manufacturing, Specialty, Design/Style
Museums, Not Motor Shows, Take Center Stage In 2012
Two museum exhibitions, one opening and the other just closed, that recognize a pair of leading design houses, Pininfarina and Bertone, are celebrating iconic car designs that have come from their studios. At the same time, these events underscore the uncertain future faced by the independent Italian design community at large.
Pininfarina is being commemorated in an exhibition at Museo Ferrari in Maranello, which runs through next January, while Bertone, celebrating its 100th anniversary, was the subject of a display that closed last month at the Italian National Car Museum in Turin.
These two firms, along with many others including Italdesign Giugiaro, Ghia, Zagato and Touring, were the go-to guys when manufacturers the world over needed design and engineering services to create everything from concept cars to limited production runs. But changes in the industry, including massive consolidation of brands and tough economic times, raise the question of whether these carrozzeria are relevant or not.
It wasn't always so as both the Pininfarina and Bertone museum displays testify.
Matt DeLorenzo is the former editor-in-chief of Road & Track and has covered the auto industry for 35 years, including stints at Automotive News and AutoWeek. He has authored books including VW's New Beetle, Chrysler's Modern Concept Cars, and Corvette Dynasty.Continue reading Are the best days behind the Italian carrozzeria?
Are the best days behind the Italian carrozzeria? originally appeared on Autoblog on Tue, 13 Nov 2012 18:01:00 EST. Please see our terms for use of feeds.
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