Filed under: Car Buying, Convertible, Budget, Volkswagen, Design/Style, Diesel
With the second-generation modern-era Beetle, Volkswagen set out to redefine its iconic model, not just with a new shape, but also with a plan to reach a new, more balanced buying demographic. According to the German automaker, the new generation has done just that, with the 2012 model selling to male buyers to the tune of 40 percent - 50 percent with the more powerful Turbo model. The previous-generation New Beetle finished out its long run with just 28-percent male ownership.
VW has just introduced its 2013 Beetle Convertible here at the LA Auto Show, and while it looks to be an excellent new addition to the family, we're not sure how well it will fare at further balancing the model's gender scales. No matter, we say - sales are sales.
In addition to rolling out the new droptop Beetle, VW has released pricing, which starts from $24,495 for the price-leader 2.5-liter five-cylinder automatic model with 170 horsepower and 177 lb-ft of torque. Step up to the 2.0-liter Turbo (200 hp, 207 lb-ft) with a manual transmission and you're looking at $27,795 (a dual-clutch gearbox is optional). Or for a little more cash ($27,895) you can go the iconoclast's way and specify TDI diesel motivation (140 hp, 236 lb-ft). Pricing before a la carte options can reach $31,195 for the 2.0T with optional Fender sound and navigation packages. (*All pricing excludes a $795 destination fee).
For comparison's sake, a standard 2013 Beetle hatchback - "Coupe" in VW parlance - starts at $19,795. However, that model comes standard with a six-speed manual that isn't offered on the 2.5L Convertible - the better comparison starts with the $20,895 2.5 automatic.
Regardless of which flavor Convertible is chosen, buyers will receive well-equipped models that include a standard one-touch power top, pyrotechnic rollover bars, heated V-Tex leatherette seats, alloy wheels, Bluetooth and iPod connectivity.
In an unusual move, VW has also chosen to launch new R-Line and Exclusive line model Beetle Convertibles in LA. We say "unusual" because while the racier looking R-Line and more upscale-looking Exclusive might in fact go some way toward courting the stronger male demographic the company is seeking, VW isn't going to sell them here - they're European models. If the 2013 Convertible model takes off when it goes on sale in December, however, VW admits it may take a second look at expanding the Beetle's range even further...
Continue reading 2013 VW Beetle Convertible debuts, priced from $24,495*
2013 VW Beetle Convertible debuts, priced from $24,495* originally appeared on Autoblog on Wed, 28 Nov 2012 13:30:00 EST. Please see our terms for use of feeds.
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