Tuesday 23 September 2014

You can own Cord, the great American car brand

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Speed Festival In Goodwood, United Kingdom On June 23, 1996.

Do you fancy yourself an entrepreneur just looking for the chance to hop into the auto industry? Well, there might be a prime opportunity to buy a fabled car brand, though one dead for decades. The trademark, license and manufacturing rights for Cord Automobile are currently on sale from Leake Auction Company. If they aren't bought by October 22, they go up for auction on November 22.

The Cord brand has been largely forgotten today. However, it set itself apart in the very late '20s and '30s the with the front-wheel-drive L-29 and later the coveted 810 and 812 (pictured above) models. Featuring pop-up headlights hidden in the fenders, an available supercharged V8 and famous coffin-shaped nose, the 812 was a tour-de-force in its day, but they were a sales disappointment. The company was sold soon after its introduction.

There was an attempt to revive the brand in the '60s, when a man named Glenn Pray bought the rights to the Auburn-Cord-Duesenberg Company. However, it wasn't a total success either. Pray sold the trademarks to Duesenberg and Auburn but hung onto Cord until his death in 2011. Now, his family is putting it up for sale.

Leake's sale actually covers two, separate trademarks. According to the US Patent and Trademark Office, one of them is for toy cars of Cords, and the other is for parts and automobiles bearing the name. Let us know in Comments what company should own this old brand today and what kind of vehicle a modern version would be. Also, scroll down to read the auction house's full announcement of the sale.

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You can own Cord, the great American car brand originally appeared on Autoblog on Tue, 23 Sep 2014 07:58:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2014/09/23/cord-automobile-auction/

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