Lincoln Motor Company ?Concierge? Commercial: Let?s Get Personal [The Ad Section]

When the Lincoln Motor Company was reinvented last year, the decision was made to elevate the buying experience by allowing prospects to use a ?concierge? to do heavy pre-purchase lifting, including answering questions about product features, collecting and forwarding relevant multimedia articles, and arranging for a test drive. The idea was to emulate the experience [...]

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