'Mixed messages' as sports stars endorse junk food for kids

Athletes must be in tip-top shape to compete at the pro-level, and once they attain fame, endorsement deals come rolling in. But a new study shows that the majority of foods these star athletes promote are nutrient-poor, encouraging young people to adopt bad eating habits. The study, which appears in print in November, is currently published online in the journal Pediatrics. Researchers say that previous studies have shown that parents are more likely to buy foods that are marketed by pro-athletes, as they are seen to be "healthier...

Source: http://feedproxy.google.com/~r/mnt/healthnews/~3/4PshEKLaZSY/267088.php

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