Delaying gratification, when the reward is under our noses

How can some people resist the attraction of immediate pleasures and pursue long-term goals, while others easily succumb and compromise their ultimate expectations? A recent study led by researchers at the Brain and Spine Institute in Paris have found that the brain's memory systems help in resisting temptations. One factor which might explain the difference in people's ability to resist temptation might lie in the activity of a deep brain structure: the hippocampus. For decades, economists have been interested in the conflict between smaller-sooner and larger-later rewards...

Source: http://feedproxy.google.com/~r/mnt/healthnews/~3/rHPV2wJC8_4/267577.php

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