Filed under: Convertible, Coupe, Mini
With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.
That, according to the latest reports, will spell the end of the Coupe and Roadster models introduced in the outgoing generation. Speaking with AutoGuide at the LA Auto Show last week, Mini USA product planning chief Patrick McKenna confirmed that both the two-seat models "will actually go out of production next year" and that "they've run their life cycle."
Though we've yet to receive word on the future of the Paceman, we wouldn't hold our breath for its long-term prospects either. Under the new strategy, Mini is expected to focus more on models like the base Hardtop (now available with three or five doors) and the Countryman - which, between the two of them, account for roughly 75 percent of Mini sales, the other models slicing up the remaining quarter of the pie.
Will you miss them? Will these short-lived Minis become future collectibles, or will they be soon forgotten? Have your say in Comments.
Mini phasing out Coupe, Roadster next year originally appeared on Autoblog on Wed, 26 Nov 2014 15:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2014/11/26/mini-coupe-roadster-dead-next-year/
No comments:
Post a Comment