Jonathan Toews is in the mix for Western Conference All-Star honors, meaning the Chicago Blackhawks must, by the very nature of the beast, promote his candidacy to the masses.
Teams usually go about these public relations stunts in a typical, cheesy and pandering fashion. The Blackhawks did just that, and the weird part is, it worked.
Chicago released a 1980s-tinged, technicolor promo Friday (seen here) asking fans to include the “Canadian dream” on their All-Star ballots. The product is a very dumb but highly entertaining bit including gratuitous spandex and Toews frowns.
Patrick Kane and a few more of Toews' Blackhawks teammates arrive toward to end of the video and endeavor in a number of non-athletic moves you will never fully scour from your mind’s eye.
Last of all, the video ends with Kane winking while riding an elliptical. Our social media team has crafted a GIF of this moment that you can and should bookmark for later use.
When the haters just can’t handle your style: elliptical Kane wink.
Keep this image in your heart, Blackhawks fans. Cherish it. And never make Toews frown.
Follow Dan on Twitter for more sports and pop culture filigree.
No comments:
Post a Comment