Filed under: Minivan/Van, Work, Fiat, Ram
As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it
a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.
The ProMaster City jumps into a newly hot competitive set with smaller commercial products like the Ford Transit Connect, Nissan NV200 and the Chevy City Express.
Continue reading Ram confirms Fiat Doblo-based ProMaster City for North America
Ram confirms Fiat Doblo-based ProMaster City for North America originally appeared on Autoblog on Mon, 02 Dec 2013 11:00:00 EST. Please see our terms for use of feeds.
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