Filed under: Marketing/Advertising, Videos, Lexus
Cue the camera and step into the life you think you deserve.
That's the message from the new ad campaign for the Lexus LS, in which imaginary young LS owners jet-set around the globe attending fashion shows and parking their LS sedans on the roof for a cup of Joe. It's a little cheesy, but in fairness, any commercial that attempts to define a lifestyle by a vehicle tends to be that way. Now walk down that red carpet and note how bad the valet service is at the end of the piece.
The commercial, aptly named Flashbulbs, touts the new Lexus flagship and features the all-new Lexus LS F SPORT model. (You know it's sporty because Lexus made the word sport all caps.)
The sport campaign by Lexus is going to continue as the brand attempts to move away from its older owners and grab some customers who aren't hitting the early-bird special at the local diner. A second spot, Paddleshifters, continues the campaign, taking our couple on even more interesting adventures with every upshift.
Scroll down to see the Flashbulb commercial and read the full press release.
Continue reading Lexus rolls out new LS campaign, touts F Sport model
Lexus rolls out new LS campaign, touts F Sport model originally appeared on Autoblog on Sat, 03 Nov 2012 10:01:00 EST. Please see our terms for use of feeds.
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