FDA launches its first national public education campaign to prevent, reduce youth tobacco use

The U.S. Food and Drug Administration has announced the launch of a national public education campaign to prevent youth tobacco use and reduce the number of kids ages 12 to 17 who become regular smokers. "The Real Cost" campaign is the FDA's first of several planned tobacco education campaigns using the new authority granted under the Family Smoking Prevention and Tobacco Control Act, signed into law by President Obama in 2009.Tobacco use remains the leading preventable cause of disease, disability and death in the United States, causing more than 480,000 deaths each year.

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