Asking Your Children What Their Superheroes Would Eat Primes Them To Make Healthier Fast Food Choices

Popeye inspired a generation of growing Baby Boomers to eat its spinach. Today, role models such as Batman can prompt children to develop their own healthy eating habits, a recent Cornell University study finds. "Fast food patronage is a frequent reality for many children and their parents. Simply instructing a parent to order healthier food for a child is neither empowering for a child nor easy for a parent," said Brian Wansink, Cornell professor of marketing, director of the Cornell Food and Brand Lab and study co-author...

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